PENN Entertainment Mastercard Program Will Be Discontinued Soon
Find Out What You Need to Know Before It’s Too Late
Comenity Capital Bank, a subsidiary of Bread Financial, has notified holders of the PENN Entertainment Mastercard that the co-branded credit card program will be discontinued later this summer.
The announcement, delivered to customers in a letter dated “June 16,” marks the conclusion of a financial initiative that has been in place for nearly eight years.
Key Deadlines for Cardholders
The wind-down process for the credit card accounts will move quickly over the coming weeks. According to Comenity:
July 30: This is the final date cardholders may use their PENN Entertainment Mastercard for purchases. It also serves as the last day to earn PENN Cash and Tier Points through the credit card.
July 31: The program will be officially shuttered, and all associated credit card accounts will be closed.
While the credit cards will cease to function, Comenity has clarified that the closure does not impact the customer’s PENN Cash rewards. Any PENN Cash already earned will remain valid and can be redeemed according to the existing terms and conditions of the PENN Play loyalty program, Comenity said.
For individuals with remaining balances, Comenity confirmed that standard billing cycles will continue. Cardholders will receive monthly statements until their balances are paid in full, and they will retain access to the online Account Center to manage payments and monitor account history. The terms and conditions established in the original Credit Card Agreement remain in effect throughout the repayment process.
A Chapter Closes on an Eight-Year Partnership
The PENN Entertainment Mastercard was originally launched in November 2018 as a collaboration between the operator—then known as Penn National Gaming—and Alliance Data Systems, the predecessor to Bread Financial.
At the time of its debut, the card was hailed as a technological advancement in the gaming industry. It utilized unique capabilities that allowed approved applicants to receive their branded cards printed on-site at casino properties within minutes. The program was designed to deepen the company’s understanding of consumer behavior and incentivize loyalty among its database of more than 20 million customers. Following the company’s 2023 rebranding to PENN Entertainment, the card was updated to align with the new “PENN Play” loyalty identity.
Neither PENN Entertainment nor Bread Financial has issued a specific reason for the termination of the partnership.
Business Expansion Continues
Despite the end of the credit card program, PENN Entertainment remains aggressively focused on its brick-and-mortar operations. The company is in the midst of a significant series of capital investments to expand its footprint across the United States.
Just 24 hours before the credit card news surfaced, PENN celebrated the official opening of a new $100 million, 203-room hotel tower at its Hollywood Casino Columbus in Ohio. The expansion includes luxury suites, new dining options, and conference facilities.
“We’re delighted to officially open our new hotel in Columbus, which further positions us as the top entertainment destination in the region,” said Jay Snowden, CEO and President of PENN Entertainment.
The Columbus project is part of a broader development strategy. PENN recently opened a new hotel tower at the M Resort Spa Casino in Las Vegas and a land-based casino in Joliet, Illinois. The company is also preparing for the June 24 grand opening of a new casino in Aurora, Illinois, with further projects planned for Council Bluffs, Iowa, by 2028.